Who ever thought putting regular people in advertising was a good idea is either crazy or I'm crazy.
The thinking is regular people seeing regular people in advertising builds a sense of community and commonality between the business and the customer. I'll do business where advertising images show people that look like me or other members of the community. Especially true with minor facial variations or lack of symmetry. One eye bigger than the other… fat people. Different racial profiles. A wonky eye. A double chin. Some of the above. All of the above.
That strategy doesn't work with people like me. I don't want to see myself or other imperfections that I deal with on a daily basis where I do business. Especially in their advertising images. I prefer the warmth of artificial perfection. Sanitized of imperfection.
It's like woke got a advertising/marketing degree…. How's that working? It doesn't work for me and I'm probably an outlier because I contradict their data. Maybe their data is flawed.
No comments:
Post a Comment