23 and me?

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Social media is say we should stop looking at Diddy and turn our heads to the entire 23andYou board jumped shift leaving only the CEO at the helm.  Stock valuation is less than 50 cents per share.

Suddenly everyone is concerned about what's going to happen to all the data they've collected as they've analyzed genetic data of some 14 million people.  The data collected relates to genetic potential for having certain diseases and what not.  

What could possibly go wrong?

The company goes out of business?  The company needs to raise money to continue operating and may sell the genetic profile of all the people who thought getting their genetic information analyzed from going Hawk Tua in a test tube.  I would think either the government, health insurance companies or pharmaceutical companies would be interested in this day.  

The biggest use of the data would be for insurance companies to deny you health care insurance before you're sick.  Just based on your genetic profile  Suddenly insurance is super cheap for some people and super expensive for others.  And things like age, income, education, zip code are not the (dis)qualifying factors.  Now it's your have a baldness gene, a Parkinson's gene, a dementia gene, a cancer gene, likely to get diabetes, cancer, lupus or whatever.

Now companies will be able to decide who they want to invest in and who they want to kill off.  They could send certain foods to different geographies to either keep you healthy or make you less healthy.  Interesting.

I promoted someone about a year ago.  He decided where he was gong to live with two criteria.  Was his place near a La Madeleine restaurant and or a whole foods market.  Why?  Poor people don't live near those kind of business establishments.  Effective strategy.

Another friend of mine also picks selects his dr knowing they participate in record sharing with other health providers and insurance companies.

I always thought these ancestry.com and 23 and me businesses were up to no good.  They're able to make too many connections between their users and their backend customers.  I wonder if this information is even used in the law enforcement?  I bet it is.  Participating in these businesses was never a good idea for anyone.  Now we'll see how many people get burned for doing so.

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